
Finally the much awaited Toyota's made for India Sedan ETIOS is launched. Work of 4000 engineers for last 4 years being showcased to the world, for the first time.Mr Yoshinori, Chief Engineer behind ETIOS explained how an extensive market research which lead to the design of the new sedan. The research revealed that India is a very cost conscious but image conscious also. Mileage, Price and Style the 3 important factor for the Indian buyer. Toyota decided to leverage on their strong point of Quality and then attack the cliche of being a premium market product company, that Toyota is associated with.ETIOS stands for Spirit and Principle.All...